Rocksoul is smart.
Michelle Bonilla's long awaited In Spite of Me album drops next week. They also have a new artist, Donielle Rodwell, to promote.
So how do they go about marketing this? Virally - with a clever and creative cover of Lecrae's genre making "Jesus Muzik" track.
Maybe Bonilla has been peeping Trevor Lee's acoustic remake video series for inspiration.
Nice work RS team.