Is Lecrae flip-flopping on the “Christian rapper” title?

Who’s the next contestant on the “Are you a Christian rapper or a Rapper who is a Christian?” game show?

Well Bob, he’s actually someone who’s graced our stage once before. Scraping the sky at well over six feet tall, he’s the co-owner of Reach Records known for his “Jesus Muzik”… it’s the big homie Lecrae.

Yes indeed, Crayola is back in the headlines after giving a written interview with FamilyChristian.com where it appears he’s re-embracing the “Christian rapper” label.

FC: When you hear the term “Christian rap” or “Christian hip hop,” what do you think?

Lecrae: I think what people are trying to communicate is that there are redeemed individuals within hip hop culture. And I would say I’m one of them. I think that as a Christian, we’re to be a light in this world. I think it’s almost like saying “Christian American,” it doesn’t mean that I’m not American, it just means that I’m distinctly and authentically Christian as much as I am American. And so my Christianity is going to permeate throughout my American-ness. So when I think about Christian hip hop I think of an individual who is a Christian who is using hip hop to communicate things that God will endorse.

So what does this mean to the ongoing debate? Is Lecrae a flip-flopper or a man with a divided mind?

I say no. He’s probably just being strategic.

In one instance (see clip above), he’s talking to an audience who may have negative, preconceived notions about what his music sounds like and talks about. In another, he’s speaking to the website of one of the largest Christian bookstore chains in the nation – a business that still plays a key role in record sales for his label.

My guess is that, like me and several others, Lecrae believes that whether or not he puts forth the “Christian rapper” or “Rapper who is a Christian” title is inconsequential.

People are going to label him and his music regardless of his preference, the content is going to stay the same, and that, like fellow rapper NomiS said, the title doesn’t really matter as long as the “Spirit’s In It.”

So cut the dude some slack and trust that he’s being led by the Holy Spirit and considering each individual audience as he answers such pointed questions.

NomiS: If the “Spirit In It” then “Christian rapper” label doesn’t matter

As I noted back in May, the “I’m-a-proud-Christian-rapper” versus the “I’d-prefer-you-just-say-I’m-a-rapper-who-is-a-Christian” debate has been freshly revived by artists like Lecrae and Trip Lee. Former Cross Movement Records artist R-Swift also recently weighed in on Trackstarz Radio, DJ Wade-O wrote a blog about it, and now West Coast vet NomiS has released a full song communicating his take on the matter.

I recently caught up with the Gallery Drive MC via e-mail to discuss the song, why he thinks the “Christian rapper” label is a more profitable career choice, and whether or not he believes the discussion will ever go away.

Sketch: What prompted you to write and record “Spirit In It?” 

NomiS: There wasn’t one specific incident. The inspiration to write this song was a result of many repeated incidents. As an artist, when something is on my mind a lot, I write about it. Initially I didn’t want to make a song because I kind of felt like it was a “dead horse” type of topic. But then I realized that nobody had really talked about it in depth in an actual rap song. Previous to this it was seemingly just a conversation that many were having amongst their own biased circles.

I really wanted to present my opinion in a direct, yet non-confrontational manner. I actually went back and re-wrote a lot of the song because I had to check my own spirit when writing it.

Sketch: You recently got some heat from conservative Christian rap fans for allowing a non-Christian rapper, Sadat X of Brand Nubian fame, to do a guest feature on your upcoming Searching for Alpha Trion album. Did that also play a part in sparking the idea for you to write this song? What did that experience (either recording with Sadat or having to respond to critics or both) teach you?

NomiS: It actually had nothing to do with that. I wrote and recorded the “Spirit In It” track about a year ago. I cut it from this new album because I felt it didn’t fit the vibe of the record honestly. BUT, due to the recent changes happening in “Christian Hip Hop” and due to the fact that I think the song is important, I was encouraged to put it out.

As for the song with Sadat, I’m honored to have someone who’s played a role as large as his in hip hop to be on one of my songs. As for the negative response I’ve gotten from that, sadly I’ve come to expect that from the “CHH” community.

For some reason, some people just can’t fathom the idea that their conviction for how a Christ-centered artist should go about his ministry isn’t a universal one. I’m not out here saying that “my way” is “THE” way to go about it. I’m saying that “my way” is “A” way to go about it. Tedashii is going to have a different approach than I would and that’s the beauty of the body of Christ. It takes all parts to do their job for the body to function properly. In fact Tedashii and I were just talking about this about a week ago. We share a mutual respect for each other’s approach.

Sketch: You’ve told me before that although you attempt to follow the ways of Jesus, you dislike the term Christian rapper. Have you ever been called a coward or been told you’re ashamed of the Gospel (like the people you mention in this song) because you don’t identify yourself with that label? If so, what was that like?

NomiS: These days man, I gave up on that “don’t call me a Christian Rapper” battle. It really isn’t one worth fighting anymore. I would never refer to myself as that, but if someone else does, it doesn’t bother me as much as it used to.

I make honest music. I love Jesus, I carry a burden for social justice and I love hip hop. I want to focus more on always bettering my craft and living out the things I rap about. I’ll let people call it what they want.

I’ve never been called a coward or “ashamed of the Gospel” to my face, but I for sure have via message boards or in some form of online comments. When it happens I don’t get very mad, but I honestly feel pity for the people saying it. In my head it’s like, “These dudes have no idea that the fervor they’re using to insult me (they would probably call it rebuking me because that way they feel justified) is ridiculously misguided”. On another note, I find it highly comical when they “rebuke” me on Christian websites and use all sorts of profanity in the name of Jesus. For some reason, that legitimately makes me laugh out loud when I see it. Does that make me a bad person? (Laughs)

Sketch: From the song, it sounds like you believe that labeling yourself as a “Christian rapper” is an easier and more profitable career choice than being a Christian who doesn’t carry that title. Is that the case? Why?

NomiS: I definitely believe that but let me clarify something first. I don’t think there is ANY PROBLEM AT ALL with some artists taking that route. As I said before, for some people that is the way to go because they can reach and minister to a group that needs to hear it in that fashion.

But, the reality is this: Rap music is ridiculously over-saturated right now due to the overwhelmingly large amount of social media that gives any and everybody a voice. And the advancement in technology in the last six years or so has allowed home recordings with decent quality to be very easily accessible to the world.

Next I’ll use extremely large and round numbers to make my point, but you’ll understand the example. In “Christian rap music,” a new artist is like one more name amongst the million that already exist. But in the “secular” rap world, a new artist is more like one more name amongst the billion that already exist! Imagine that “secular rap music” is a pie and “Christian rap music” is a pie of the exact same size. Splitting the pie a million ways is MUCH easier to get a decent sized piece of the pie than splitting it a billion ways. You feel me? There are a large number of people that buy “Christian music” exclusively. Being that I am in fact a Christian, it would make much more sense economically to do what I can to tap into that market.

For those of you not involved in the industry outside of listening to music, please believe that “Christian music” is a legitimate business. Also, in my experience, the ratio of people who buy music instead of illegally pirating music is much higher in the Christian world. This is another reason why it makes more sense to gear what I do towards that. This is just the tip of the iceberg, but I think I’ve made my point. I could talk about this stuff forever.

Sketch: As more artists like Lecrae, Trip Lee, R-Swift, and JR are taking this stance do you think the “Christian rapper” vs. “Rapper who is a Christian” debate will ever go away? Why or why not?

NomiS: Unfortunately I’m pretty confident that it won’t ever go away. I can’t imagine what it would take for people to change their minds because they seem to feel so strongly about their stance. Maybe if Lecrae wins a Grammy and does an alter call on stage and we see Lil Wayne repent before the world – then MAYBE people will start to loosen up a little. Haha.

NomiS’ next album, Searching for Alpha Trion, drops Tuesday, July 17 at all major digital download storefronts.

Lecrae responds to the “Christian rapper” vs. “Rapper who is a Christian” debate (kind of)

The “I’m-a-proud-Christian-rapper” versus the “I’d-prefer-you-just-say-I’m-a-rapper-who-is-a-Christian” debate is not a new one. However, it has been revived recently after two of the movement’s top selling artists have apparently switched strategies (at least when posed the question by secular hip hop media outlets.)

To recap:

• Trip Lee, whose album The Good Life debuted at #2 on the overall iTunes sales charts on April 10, recently told XXL magazine that “I’m a Christian within hip-hop culture, and I think you’re going to be able to see that in my music.”

In a separate interview with HipHopDx.com he seemed to connote a similar preference for the “rapper who is a Christian” label:

“I think, you know, some people think of Christian Hip Hop as its own genre. Some people don’t. You know, I think it could go either way. If you want to think of it as a genre, that’s fine. Or if you want to think of it as there’s some people within Hip Hop who are Christians, who are intentionally communicating from a Christian worldview, that’s how I would probably describe myself.”

• On April 27, without directly criticizing or downplaying the choices Trip, Lecrae, and many others have made regarding this issue, DJ Wade-O took to his podcast and e-mail newsletter to explain five reason why he prefers to call himself a “Christian DJ.” [Full disclosure: I write and record a weekly Holy Hip Hop News Blast segment for the show.]

• On May 14, gospel hip hop heavyweight Da’ T.R.U.T.H. used his Facebook page to explain his reasons for also keeping the “Christian artist” title.

• Then, days after Lecrae dropped his free Church Clothes mixtape on May 10 (which, at the time of this post, has been downloaded over 180,000 times) used similar wording when asked about his preferred title when he spoke to HardKnock.tv.

 

This afternoon, May 21, Lecrae posted a blog on the Reach Records (the label he co-owns and records for) to clear the air (somewhat.)  

There were always Christians doing hip hop but the music was usually inaccessible or unpopular. I would listen to the radio and wonder where was the Christians perspective being heard in Hip Hop culture? Not the radio. "Contemporary Christian music" had developed, "Gospel" had its lane but where was hip-hop that articulated faith in Jesus? Hard to find.  

Interestingly enough those genres are the only one's categorized based off the content and not the style of music. Though it gives people identifying marks for their music it can also in many ways limit their reach. Many people take these titles to mean this is for an exclusively Christian audience. If indeed the true Gospel is what transforms people outside the faith why should the term Gospel seem exclusively for those in the faith? Of course that's not the intention, it's just a reality that any missionary should consider.  

As far as hip hop done well by Christians, there were always a few groups & artists each year that helped ease my woes but I was not at all content. The general market was flooded with Hip Hop artists but I rarely heard anything that embodied a worldview that God would endorse.  

Trying to be a part of the solution, I took to the studio and recorded an Album. It captured my southern roots, love for lyricism, and I tried to make it as current in production as I could. (I produced most of it.) The result was a tool for my fellas at the half way house and other areas with similar struggles.  

That project opened doors for me to travel a bit, mostly prisons, churches, and inner city outreaches, and perform my songs. I found that I had a gift for catalyzing people toward truth and creating anthems for Christians to live sacrificially and unashamedly for their faith.  

Personally I couldn’t simply talk about change I had to be apart of it so I spent my life living in the inner city, doing foreign missions, and serving in the local church. All was ammunition for my Rebel album. My life bled out in that project and the result was God showing tremendous fruit and people's lives being transformed by His power.  

One problem I faced was that in my hood, only the kids in after school programs and the Christians were feeling it. Sure some were rejecting the Gospel but others didn't give it a spin at all due to the labels placed on it.

My take? 

Be led by the Holy Spirit and use your words and labels strategically. Also know that regardless of your preference, some people will label you and your music however they best see fit.