Wednesday, March 18, 2009

HCR & to merge / Vic resigns

Big news in the online Christian Hip Hop World! Yesterday it was announced that Holy Culture and were merging. The new company will operate under the HolyCulture brand and will offer the full range of services that the previous companies did.

Both Anonymous and Trig assure their community users that there will be a smooth transition as the platforms and services are pulled together.

On a sadder note, Victor “DJ MVP” Padilla, founder of Holy Culture, has decided to resign. Here is what he had to say:

"As hard as it is to walk away from Holy Culture the radio, website, download store, etc., and my active involvement in Christian Hip Hop as a whole, the Lord has given me an amazing peace about the decision!”

He said that now he will devote 100% of his time to serving his wife, kids, and local church congregation.

He continued, “Often times during my years with Holy Culture, the platform somehow began to receive more attention and affections than the God the platform was supposed to be glorifying, and it is with a heavy and broken heart that I admit my guilt in not only being associated with that, but often times being one of the chief architects!

My prayer is that the new partners in Holy Culture will do a better job than I did with the platform in expanding His Kingdom instead of expanding a kingdom. Amen."

You might remember that just three months ago, Vic requested and received control of the Holy Culture brand back from DJ D-Lite after a similar hiatus.

Believe me, I know being the head of a mega-news and info site like HCR can eventually wear you down and out. I’ve seen it happen to several others in the past.

For now, I’ll be lifting Vic in prayer as he begins to release control and pour more time and effort into his fam. I also want to personally thank him on behalf of the Christian rap community for his many, many years of service and promotion of this message music.

And perhaps we can all take a moment to follow his lead and evaluate our own time and financial commitment we give to this game in sacrifice of our own families and spiritual walk.

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