Whew! Another SXSW is in the books. Soon I'll be doing a full recap of the Christian hip hop events that took place in Austin this past weekend, but one of the highlights was definitely the Reach Records showcase that took place at La Zona Rosa on Saturday night.
The Reach team was kind enough to get me backstage just before Lecrae's set and I got to ask him about his SXSW experience this time around (a lot has changed for him since he last performed at the festival for our official SXSW Christian hip hop stage in 2009), how his BET Awards Cypher session created opportunities that came to fruition at SXSW, and what to look for with his new direction.
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