Behind the scenes of KJ-52′s Choose-Your-Own-Adventure-type video for “Brand New Day”

Yesterday afternoon top-selling Christian rapper KJ-52 dropped one of the most interesting and creative music videos I’ve seen in a while.

In the new clip for “Brand New Day” from his recent Dangerous album, the viewer gets to choose between several options for how the storyline will play out.

Behind the Scenes

After seeing Tweets about the vid from the artist, I reached out to the Florida-based MC to get some details on how it came about.

KJ told me the whole thing was filmed with a GoPro camera strapped to his chest at the Alive Festival last summer. He was hosting/performing for four days on the main stage and had plenty of downtime so he decided to start filming his day from his perspective.

KJ’s Inspiration

I also asked about his inspiration for the clip’s Choose-Your-Own-Adventure style.

“I think I originally got the idea from seeing a first person shooter type of music video,” KJ-52 said. “Once I started messing around with that then it became sort of video-game type music video. Then from there, I thought it would be cool if you could pick different outcomes based on it being similar to a video game.”

A One-Man Band

KJ even told me he shot and edited the entire video using the iMovie software and a mix of footage from the GoPro camera and his iPhone.

Start the adventure in the window below.* Look for cameos from popular Christian music stars such as Lecrae, Family Force 5, Skillet, and DJ Morph and don’t be afraid to select the less-than-glamorous path options. Here, even your bad choices are good ones.


*Be sure to choose the “interactive” version at your first yes/no opportunity.

Also, because the clip’s interactivity depends on links from YouTube it may be best to view this directly within their portal. If you need that option, click here.