Jerry Falwell's Liberty University is turning to hip hop to promote enrollment and raise visibility for the conservative college.
In September, Washington D.C.'s Humble Tip, (real name Jason Lewis), recorded and released a song called "LU Anthem." Its video version was posted online just a few weeks ago.
The track has recently gotten some run (and mocking) on sites like The Huffington Post, Jesus Needs New PR, and Christian Nightmares.
Say what you will, at least the university acknowledges hip hop culture and is doing something to change the perception that the school is only for rich, Republican, white males.
Sure it's a little cheesy, but what college promo video isn't? At least it's not Freekbass' "We Are Notre Dame."
Plus, Tip's an established Christian hip hop artist and this isn't his only claim to fame.
In actuality, it's his day job. Lewis, an LU graduate, is currently working as an admissions counselor for the college.
To give you a taste of Tip's other (better) work, check out "Lethal PoiSIN"