Showing posts with label Rehab. Show all posts
Showing posts with label Rehab. Show all posts

Tuesday, September 27, 2011

Lecrae films testimony video for "I Am Second" organization

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Houston-born, top-selling Christian rapper Lecrae has filmed a testimony video for I Am Second.

The organization describes itself as "a movement meant to inspire people of all kinds to live for God and for others" and utilizes online multimedia (including these iconic interviews with subjects - often athletes or entertainers - wearing black clothing and sitting in a white chair) to mobilize its members locally.

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I Am Second is even being used by some churches, like The Loft campus of The Woodlands United Methodist Church, as a message theme series.

The short film, which was released last night (Sept 26), can be viewed at the link below.
Lecrae - I Am Second

Wednesday, May 11, 2011

Is Al Roker a "Rehab" fan?

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While walking on the treadmill this morning I noticed a familiar symbol on the front of Al Roker's clothes.

America's favorite weatherman was reporting on the Mississippi River flooding in Memphis, TN for the "Today" show and appeared to be rocking the yellow logo that graces Lecrae's last two albums.

Is Roker a "Rehab" fan?

Or is he simply wearing waders from the Pro Line Boots company that seems to have... umm.... "inspired"... that design?

Tuesday, January 11, 2011

Lecrae's "Overdose" hits #2 on iTunes

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Just months after the release of his Grammy-nominated album Rehab, Houston-born Christian rapper Lecrae is once again topping the charts with his follow-up project - Rehab: The Overdose.

As of 1pm on January 11 the record was holding the #2 overall position on iTunes' charts and the #1 position on the Hip-Hop/Rap chart.

However, you won't find the artist doing much bragging about this on any of his social networks. Instead, following the pattern he used in September when Rehab dropped, he's Tweeting about his current mission trip to Haiti.

This is quite a success for an artist with little to no video or radio airplay.

Rehab
's first week sales were reportedly better than notable hip hop acts such as Ice Cube (N.W.A.) and Soulja Boy. And while both mainstream and gospel music airwaves could benefit from the Good News presented in such a popular way, Christian rap is still mostly relegated to life and promotion through Internet media and the grassroots efforts of churches and young adult groups.

Perhaps sales records such as this will bring this message-music more attention.

SIDENOTE: If this theme and marketing feels familiar it's probably because Eminem used a similar approach with 2009's Relapse and Refill projects. (Sigh)

Thursday, December 2, 2010

Lecrae's "Rehab" Gets Grammy Nod


On Wednesday it was announced that Houston-born Christian rapper Lecrae's Rehab album was nominated for a Grammy.

Congrats are in order. And so is the annual holy hip hop rant aimed at this whole ordeal.

For some reason, the Grammys only offer a blended "Best Rock or Rap Gospel Album" category for non-church service type Christian music. In fact, the word "rap" wasn't even added to the title until 2006. This year there's only one hip hop album nominated out of the five projects selected.

Best Rock or Rap Gospel Album (Category 52)

Rehab
Lecrae
[Reach Records]

Church Music
David Crowder Band
[Sparrow Records / Sixstepsrecords]

For Those Who Wait
Fireflight
[Flicker Records]

Beautiful Things
Gungor
[Brash Music]

Hello Hurricane
Switchfoot
[Atlantic Recording Corp/ Credential Recordings]

Lecrae's Rebel album is deserving (though certainly not the best of the year) and garnered record sales for our sub-genre, but it's doubtful he'll beat either Switchfoot or the Dave Crowder Band who are also worthy.

I'll have to research it, but I don't think a rap act has ever won this category. If they did, it was either a hip-pop group on a Nashville-based label or someone on rap's outer fringe like Kirk Franklin..

I know that cats in our community would really appreciate the category being separated and given its own slot. But alas, in the eyes of most we're still in that early infant stage of acceptance that hip hop (as a whole) was back in the 80's.

*** Soapbox shout done. Rinse and repeat in 365 Days ***

Friday, October 1, 2010

Why Canton Jones Should NOT Explain “In Da Club”

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On Friday, October 1 Canton Jones leaked an intriguing new track titled “In Da Club” to various online Christian music media outlets.

Its chorus goes “They done let them ______ in the club! Oh my God! They done let them ______ in the club!” As the song continues, several other words are muted in the same way that TV and radio stations offer “clean” versions of explicit mainstream rap records.

The effect is jarring. And just three days later, the Internet world is promised an explanation by Jones via DJ Will from Jacksonville’s radio show.

This will be a mistake.

1. It’s highly doubtful CaJo is covering up curse words.

If you hear this song and mentally fill in the blanks with that type of verbiage it says more about you than it does Canton Jones.

Didn’t Luke record Jesus telling us “The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks”?

Are those negative words a part of your daily vocabulary or regular media diet? If so, then maybe it’s time to consider a change.

Also, it’s not like Canton has ever held his tongue before. Just months ago he dropped the God the Father mixtape that contained un-bleeped verses with the words “nigga” and “faggot” in the lyrics. (Two word choices I considered a mistake.) Has he just recently taken up the practice of self-censorship?

2. Good art can speak for itself.

Too often, exhaustive and detailed explanations by artists do a disservice to their work. Christians are especially guilty of this - perhaps out of a fear they’ll be misinterpreted or not seen as being holy enough for their peers.

One of this summer’s biggest movies was Inception. A large part of what made it great was that it didn’t give its viewers a neatly wrapped, tidy ending. Instead, it was left up to them to decide what the closing scene meant to the story as a whole.

The same goes for the highly-regarded TV drama LOST. Before May’s series finale the creators specifically stated that they would go on “radio silence” for six months after the last episode aired to allow time for fans to digest, discuss, and debate the episode’s contribution to the show’s overall canon.

Instead of talking about what Canton intended “In Da Club” and its missing lyrics to mean, why don’t we start conversations about how they resonated with each one of us?

• Was he trying to hide his faith with the goal of securing mainstream airplay?
• Was he making a statement about how his music would be edited on a secular station?
• Did he really say something like “nigga,” remember how people reacted to it on God the Father, and change his mind about including that word here?
• Is he trying to get us to consider what words we would use to fill in those blanks?
• Will he release an un-edited version of the song in the future?

All of those questions and their subsequent answers by listeners of all walks of life are infinitely more interesting than hearing Jones explain what he wanted us to hear.

Mystery often adds beauty and a deeper layer of interest to a narrative. Jesus didn’t spell out all of his parables to his disciples. It’s part of the reason why they’re some of the most interesting and thought-provoking sections of Scripture. Why can’t we follow a similar example in Christian hip hop?

And from a sheer marketing perspective, leaving a bit of ambiguity on the table can also drive interest. You didn’t see Lecrae tossing out an easy explanation for that Rehab symbol two days after it appeared online did you?

No, the anticipation for that announcement built and added to the intrigue of his album (which subsequently took the third overall chart position on iTunes the day it dropped.)

I’m not saying “In Da Club” doesn’t ever deserve an explanation. I’m simply advocating for a little more space.

Let it breathe Canton. Let it breathe. I think we’ll all be better off for it.

Tuesday, September 28, 2010

While "Rehab" hits #3 overall on iTunes, Lecrae serves in Sundan

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“Who’s this Licorice guy with the Rehab album that is today’s third-best selling digital album behind Lil Wayne and Kenny Chesney?”

Undoubtedly several audiophiles and casual fans checking iTunes’ Top Ten charts today asked that same question. Actually, his name is Lecrae (pronounced: Le-cray) – a Houston born Christian rapper who is the faith-based genre’s most visible artist.

He also co-owns the Atlanta-based Reach Records label that expertly marketed this project through viral videos, exclusive merchandise giveaways, and by cultivating an ever growing and loyal fanbase.

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They know that Lecrae equals quality – both in music and ministry. He’s also admired for his counter-cultural message (especially as a member of the hip hop nation) of exalting others before himself.

A perfect example is how, on the drop day of what might prove to be his biggest album ever, he chose to stay offline and out of the limelight and instead headed to Sudan for a mission trip.

In a blog posted on the Reach Records website, Lecrae explained his Rehab theme like this:

The obvious cure is ALWAYS seeing and savoring more of Jesus. But HOW do we do that in this world of distractions competing for our affections?

Take me for example, I spent the last few months recording my album, rigorously checking my Twitter and Facebook, moving to a new area, traveling on weekends, filming videos, having family outings, date nights, meetings, and interviews. Where in that whirlwind do I find fresh affection for Jesus? Where do I demonstrate to my children that Daddy is different than other entertainers out there?

Many of us need to stop and reflect on God. I've found nothing like the solace and restoration of being somewhere my phone and laptop don't go; where I don't know what the latest movie is; where all the luxuries and distractions of my life are stripped away and I'm left to focus on Jesus and his mission.

Therefore, at the height of my new album REHAB, I plan to be in Southern Sudan.
Sudan has been obliterated by war for so long, resulting in over two million casualties. They have only known roughly 15 years of peace since 1956, and they are currently operating under a peace agreement that will be up for renewal next year. At the time of voting, the Sudanese will decide whether they want to remain one country or be split in two.

I believe it is of critical importance for people to see that the Gospel impacts every area of culture. I want to give them hope in Christ. So, I won't see the iTunes charts on release day. I won't know what Billboard, fans and critics have to say about it. I'll be consumed with the Master and His work.

He also asked that fans take this mission a step further and provided a link to financially support the ongoing efforts in Sudan.

Christian hip hop is blessed to have Lecrae and his Christ-first attitude as the face of this movement.

Those interested in hearing more from him and other artists on Reach Records can catch the crew’s Unashamed Tour which hits Houston next month on October 22. Details can be found here.