A few weeks ago when B. Reith was in town I got to sit down with him and talk about few topics including:
Here’s the clip:
On the album Jovan employs a throwback East Coast type flow over serviceable synth-heavy beats by Godchaserz artist/CEO Brinson. Early tracks like “Capital G” with Dae Lee remind the listener of golden-era mic tag teams and up-tempo party flavor. Later, “I’m So Glad” utilizes Uncle Reese’s soulful pipes on the hook to make a nice, smoothed-out praise joint that is ripe for radio.
Jovan also attempts some concept records with “39 Lashes” and “Class of 08.” The effort is appreciated but the execution could be improved.
“39 Lashes” recalls the beating Jesus took before his crucifixion by illustrating each whip with a description of sin that we, as a global people group, have committed against Him. However, it seems like many of these offenses are external and in somewhat of the same category.
For example, masturbation, fornication, adultery, and prostitution are mentioned but aren’t they all sex issues? What about gossip, rage, greed, envy, pride or other, more internal, transgressions? A few are noted, but it seems that the obvious, exterior behaviors have them outnumbered despite Christ devoting equal, if not more, of his words toward the internal struggles we face.
“Class of 08” brings a bold “spirit of Joshua” from young voices MacKenzy, Rigs, and Readywriter as the new holy hip hop (HHH) torch bearers. The fire and drive is encouraging, but while there are passing mentions to those that came before them, it would have been cool to actually hear a few “Moses” names dropped.
Shout out cats like Fred Lynch of P.I.D., martyr D-Boy Rodriguez, Sup the Chemist of SFC, or even more modern legends like Lil Raskull, T-Bone, and Cross Movement who are still adding titles to their discographies. Perhaps the young cats are simply ignorant of their musical genealogy. If that’s the case then maybe they get a pass. Still, a more overt acknowledgment of gospel rap trailblazers would have been a nice addition to this message.
The inclusion of a live “Freestyle” track (over a HHH beat no less) is great, as is the smooth wordplay of ingenious Knine atop handclap drum kicks on “Red Carpet Treatment.” The “UFC Cypha” with Excelsius and other MCs is also a fun, pass-the-mic insight.
There’s real meat on Jihad to be sure. One just wishes the way it was delivered was more palatable.**
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* “Jihad” is an Arabic/Islamic word used in the Qur’an. Today it is typically used to define a Muslim holy war against unbelievers or campaign against doctrine, policy, etc. One could say that the New York and D.C. attacks on September 11 were part of a Muslim terrorist jihad.
** Am I making too big of an issue out of the album’s marketing?
I can honestly say I never got a real Christian vs. Islam vibe from the project, but I definitely got a "Let's-exploit-their-terminology-and-imagery-in-our-promo" feeling.
Maybe that's the issue.
It's tacky and exploitative – particularly from one who claims to follow the teachings of Jesus.
It doesn't even make sense. Once you get past the cover and suspicious drop date you don't really get the "Us vs. Them" or "conversion-by-force" thematic sense from the rest of the album.
The packaging (not just the physical thing, but the whole concept, 9/11 date, etc.) doesn't match the content. When that outer wrapping is offensive and distasteful to boot, you're just doing yourself a disservice.
It would be like a CD titled The Abortionist Killer Chronicles with cover art that featured rifle crosshairs on a clinic and was released on the anniversary of one of those tragic shootings.
But what if, inside TAKC, when you actually listened to the lyrics, you didn't hear that vitriol? Instead, you got a personal story song about an unwed father who regrets letting his lover abort their child (an actual HHH song I recently heard that really moved me). What if you got lyrics about love and respect for the emotional turmoil these women are going through? That's the true message of Christ.
However, who would know that from the outside? Would they be willing to buy this CD with that kind of outer shell?
And what about the people who WOULD want to purchase a project called The Abortionist Killer Chronicles? What would that say about them?
I guess with Jihad I feel there's a bit of a bait-and-switch going on. And the bait, as it often does, stinks.
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