Recap: Gravity album release concert – Warehouse Live Houston (09/28/12)

 

Lecrae takes center stage at the Gravity album release concert – Photo by Sketch the Journalist

Last Friday, September 28 Reach Records brought the Gravity album release concert to Houston to celebrate the chart-topping new project from Lecrae. This recap is already tardy so I’ll just hit you with a few quick notebook dumps, photos, and videos.

 

J.R. sings “Gravity” with Lecrae – Photo by Sketch the Journalist

On stage:

• A large video wall flashing various animations throughout the show. Some were lyrics, others were simply logos
• Opening acts included Derek Minor (fka PRo) and Canon
• Sho Baraka acted as host with DJ Official manning the turntables and Houstonian Nate Robinson on the drums
• Song features and added hypemen included: Sho Baraka, Swoope*, Andy Mineo, Von Won, J.R., and former American Idol contestant Ashton Jones

* Swoope’s appearance on stage for “Fallin’ Down” seemed to particularly animate both Lecrae and the crowd who might have let their energy levels slip during the more ballad type songs

 

Swoope performs “Fallin’ Down” with Lecrae – Photo by Sketch the Journalist

Biggest crowd pleasers:

• “Go Hard”
• “Welcome to H-town”
• “Jesus Muzik”
• “Dum Dum”
• “Violence”
• “Gravity”
• “Mayday”*

* Vocalist Ashton Jones took the crowd to “church” with her soulful singing. Mainstream rapper/producer Big K.R.I.T. appears on the recorded version but was not in town for this concert. However, that didn’t stop Sho Baraka from volunteering to be announced as K.R.I.T. during the performance just to see if anybody would notice.

The setlist appeared to go from songs that celebrate with believers to ones that can speak to non Christians – something that mat have simply been a factor of Lecrae parading through his back catalog of hits before moving on to his newer, Gravity material.

 

Backstage: Tre9, Canon, Lecrae, Von Won, and Gifted da Flamethrowa – Photo by Sketch the Journalist

Houston represented

• From the stage, host Sho Baraka gave respectful recognition to the recently departed DJ Primo (who chopped and screwed the initial 116 Clique compilation album that helped launch Reach Records)
• As predicted, the Von Won-assisted performance of “Welcome to H-town” was very well received. Check my video of this performance below and be sure to stick around for the end credits.

 

Derek Minor, Canon, Andy Mineo, and Sho Baraka came out to perform “Power Trip” with Lecrae – Photo by Sketch the Journalist

Quote of the night:

“Regardless of the genre, I still have that same call we all do: to tell the world about Him” – Lecrae

 

Andy Mineo posted this photo on his Instagram account hanging out backstage with the High Society crew (top), Houston Rocket Jeremy Lin (left) and Houston Texan running back Justin Forsett (right)

Spotted backstage or in the crowd:

• Houston Rockets star Jeremy Lin
• Houston Texans’ running back Justin Forsett
• Active By Faith founder and former Houston Couger basketball star Lanny Smith
• “25 Lighters/25 Bibles” producer/rapper DJ DMD
• Gifted da Flamethrowa
• Corey Paul
• Tre9 & D. Davis (who brought 30-plus kids from their Hip Hop Hope Missions efforts with them)
• DJ Chill
• Lita Rodi
• World Rejects
• DJ Millhouse
• Hilary Jane
• Trevor Lee
• Lil Sizzle

5 Things You Can Expect to See at Lecrae’s Warehouse Live Concert this Friday

Christian rapper Lecrae returns home to Houston on September 28 for the last of only three release concerts in support of his new album, Gravity, that landed at #3 on Billboard’s overall sales chart the week it debuted.

Here are five things you’re bound to see at Warehouse Live this Friday night.

1. Snapbacks, tank tops, and homemade Lecrae t-shirts

Fashion statements from the 1990’s made a comeback this summer. And despite almost being October, it’s still hot and muggy in Houston so look for hats and upper body gear that appears to be missing all of its pieces.

Also, Christian rap fans can sometimes be a thrifty bunch so don’t be surprised if you see a few youth group members getting their craft on.

2. Bored bartenders

A good portion of Lecrae’s fanbase would consider themselves tee-totaling churchgoers so the staff behind the bars at Warehouse Live might be equal parts bored and frustrated with the lack of drinks sold and dollar bills filling up their tip jars.

So let me speak directly to my Christian brethren and be so bold as to ask them to do Lecrae and Reach a solid and buy a few overpriced beverages while you wait for him to take the stage.

Yes, it sucks to spend $5 on a watered down Coke or drop a ten spot on two bottles of water, but it will also show this non-church performance venue that it can still be financially viable to book faith-based acts like Lecrae.

It’ll also speak well of you and your Savior if you offer a smile and generous tip to the nice folks filling up your glass.

3. Non-Christians*

But, let’s not assume that everyone standing in the general admission area in front of the microphone is a follower of Jesus.

Lecrae’s efforts to expand his “reach” outside of Christian circles (through things like his guest features for Statik Selektah, participation in the BET Cypha, commercials on MTV, and interviews with media outlets like Time Magazine, XXL, and Allhiphop.com) have actually worked. Surely some folks who bought a copy of Gravity just like the guy’s sound and positive message.

So if you happen to smell cigarette smoke on someone or hear a few four-letter words fly out of the mouth of the fella in front of you at the ticket booth, don’t go looking to report him to your pastor. Show some grace and pray that God uses that evening’s performance to stir something inside of him (or her.)

*Again, I’m speaking to my fellow believers on this one. Also, let’s not assume that a person you don’t know but happen to see smoke, drink, and/or curse isn’t a Christian.

4. Von Won performing “Welcome to H-town”

This one is a lock. Reach Records already confirmed that Von Won will be an invited guest (in addition to these other artists) and one of the biggest hits from Lecrae’s Church Clothes mixtape was his remix of this Wit & Dre Murray classic with local boy Von Won on the hook.

Get familiar with it now so you can sing along and don’t be surprised if you see some H’s in the air (I promise, they’re not gang signs or Illuminati devil horns) when hear this beat start its slow roll.

5. A good show

My first experience at a Lecrae concert wasn’t a good one. He talked more than he rapped and there wasn’t anything (or anyone) on stage besides himself and mic. Today it’s much different.

Simply put, Lecrae and Reach Records can put on a good show. It’s something they’ve studied and worked on for years (peep my interview with Lecrae at this year’s SXSW posted below) and have gotten better at.

Sure, you’ll get an uplifting, God-glorifying message, but you’ll also get a dope hip hop performance. And breaking news: it’s okay to simply enjoy that at face value.



Tickets for Friday night’s show at Warehouse Live can be purchased online here. Doors open at 6pm.

Lecrae’s “Gravity” hits #1 on iTunes

At the time of this post Gravity, the new album from Lecrae, is currently at the #1 position of iTunes’ overall sales chart.

The Houston-born Christian rapper’s project went on sale today and has received a significant mainstream push due to his recent appearances on the BET Awards, his free Church Clothes mixtape, and collaboration songs with secular rappers such as No Malice and Big K.R.I.T.

Houston will get one of only three Gravity release concerts at Warehouse Live on September 28. Tickets can be purchased online here.

The math behind Lecrae’s “Gravity” imagery

I’ve studied and think I have it figured out.


Lecrae’s Gravity drops September 4.

Houston will get one of only three Gravity release concerts at Warehouse Live on September 28. Tickets can be purchased online here.

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* Think being the key word. After I initially published this post my man Jaap pointed out that De La Soul‘s Art Official Intelligence: Bionix should be added to the formula. He’s dead on, so I adjusted.

Also, Illuminati conspiracy lovers will probably point out that, similar to Trip Lee‘s The Good Life artwork, only one of Lecrae’s eyes is visible in the promo shot. Now run along to YouTube to post your pontifications.